The second instalment of the Lets Play Outside workshop series took place this past weekend in Johannesburg’s bustling creative hub, Braamfontein, and saw the Live Magazine space battling to accommodate the staggering number of attendees.
After creating massive awareness, and as a result, garnering the attention of aspiring young creatives with its first edition themed “Creative Alternative on Visual Art”, the workshop returned bigger and better. This time, the workshop was themed Creative Alternative on Streetwear & Retail, and the expert street-wear panel sounded off about a vast range of subjects related to Starting a Street-wear Brand in South Africa.
This initiative emerges as a pioneer in its domain, and it unveils the culture of information-sharing among peers, also, it encourages the uptake of alternative creative career paths in an attempt to shape a new generation of entrepreneurs, and thought-leaders equipped with technological savvy.
The host Sifiso Gcabashe flawlessly directed the quasi Three-hour event, and was joined by an experienced panel comprising the owners of some of Joburg’s most successful street-wear brands, the likes of Wandile Zondo of Thesis Lifestyle, Jamal Nxedlana creator of clothing brand Misshape and forward-thinking couple and business partners Khaya & Bianca Sibiya of Punk & Ivy.
…Below are some of the lessons we picked up from each guest speaker
- A Business plan is all the ideas put together structurally on paper
- We should Invest on quality to appeal to local masses
- We should choose to associate our brand with brands that add value to ours
- We should push for women participation in street-wear and retail, also we should not allow the crafts of older generations to die.
Lessons from Jamal Nxedlana this fashion design graduate and creator of clothing brand Misshape believes that:
- The story behind a brand and its marketing strategy create appeal to the local consumer
- We should Write our own press release to boost our media presence and send it to publishers
- Association with other brands should be determined by potential input from the specific associate
- There’s no wrong way to learn
Lessons from Wandile Zondo Wandile is the business manager and founding member of clothing brand Thesis Lifestyle…this is what he taught us:
- They based themselves in Soweto to tap into the township economy, and to change its face
- Register the business and get on track with the law
- We should use the internet and plan our business
- Association with other brands must make business sense